The Seattle Times’ 125th Anniversary Campaign
125 years in business is a big deal, for any company, and The Seattle Times wanted to do something special to mark the occasion. Since the company wouldn’t be around without their readers, we wanted to focus on them. This had to be a “distant” celebration since we couldn’t celebrate in-person at the time. Our team brainstormed and decided that we could celebrate with our readers digitally and through print. We ran a month-long campaign, where we spotlighted a reader submitted question everyday during the Times’s anniversary month.
Role: Lead Designer - Print & Digital
Responsibilities: Concept Ideation | UI/UX Design | Print Design | Project Management | Production
Tools/Programs: Adobe XD | Photoshop | Illustrator | InDesign
Team: Bree Coven Foster - Copywriter | Ryan Castro - Developer | Laura McAdoo - Creative Director
Goal: To create an engaging multi-channel campaign to celebrate The Seattle Times’ readers and their milestone 125th anniversary.
Phase 1
Months before the 125th Anniversary campaign kicked off, The Seattle Times ran advertisements and surveys asking readers to submit question to the organization and newsroom.
Campaign Launch
To kick off the month long campaign, our publisher Frank Blethen wrote a letter to our readers and subscribers. This ran as a double-truck in The Seattle Times Sunday paper. The website for the campaign also featured Frank’s letter.
